- 529 Plans
- 529 Plan Ratings and Rankings
- Choosing a 529 Plan
- Resources
- College Savings 101
- How to Save for College
- Other Savings Options
- Tools and Calculators
- Student Loans
- Ratings and Reviews
- Paying for College
- Tools and Calculators
- For Professionals
- Advisor Resources
- Tools and Calculators
- Subscriptions
- 529 Plan Ratings and Rankings
- Choosing a 529 Plan
- Resources
- How to Save for College
- Other Savings Options
- Tools and Calculators
- Ratings and Reviews
- Paying for College
- Tools and Calculators
- Advisor Resources
- Tools and Calculators
- Subscriptions
- Account
Advertise
Saving For College is the premier advertising partner for 529 plans, student lenders, and other organizations hoping to reach families and their financial advisors as they navigate the complex landscape of college financing. With incredible organic reach and an unmatched depth of content and resources, Saving For College offers its partners opportunities to reach new customers and build brand awareness.
Our audience
Saving For College attracts an audience of both consumers and financial experts that are educated, financially savvy and self-directed. They are actively researching and making decisions on how to save and pay for college, and are ready to take action, making Saving For College a high-performance marketing channel for our partners.
About our audience
5 million annual visitors to savingforcollege.com
74% Parents
76% have household income > $100,000
50% saving for a child aged 0-10
16% Grandparents
86% saving for 1-4 beneficiaries
10% Financial Professionals
200,000 email subscribers
170,000 college savers
15,000 financial professionals
15,000 student loan borrowers
Our display opportunities
Display Ads
- Run of site display units in standard banner sizes
- High impact units: welcome takeovers, conversion bars, hello bars
- Geotargeting available
Lead Generation
- The Enroll Now program generates high-converting leads for 529 and ABLE plans
- Opportunities also available for student loans and other audience-appropriate products
- Saving For College can send your dedicated email to our subscribers: college savers, student borrowers or financial professionals
- Integrate your content and/or banners in one of our newsletters
Webinars
- Make a deeper connection with users by sponsoring a webinar and having your subject matter expert present to the audience
- Includes full promotional package and follow-up email to registrants
Content Licensing and Sponsorship
- License any of our tools or content to make available to your teams or customers
- Sponsor content on Saving For College with a full promotional package
For more information, please contact:
The latest articles and tips to help parents stay on track with saving and paying for college, delivered to your inbox every week.
Saving For College is an unbiased, independent resource for parents and financial professionals, providing them with information and tools to understand the benefits of 529 college savings plans and how to meet the challenge of increasing college costs.
